Light is the meal
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Light is food, not decoration.
A plant in the wrong light isn't unhappy — it's starving. No amount of watering or feeding substitutes for it.
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Two steps back is half the light.
Brightness falls away fast from a window. A spot that looks fine to you can be a fraction of what the label meant.
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Your eyes are the wrong instrument.
They adjust to a dim room in seconds. Leaves don't. Measure the spot before you buy the plant.